100 Words: Here’s what happens when you have too much time on your hands
I
analyzed “Garfield,” Jim Davis’ comic strip created in 1978. Why analyze it?
See headline. Also, curiosity. For that matter, why read comics at all? Maybe
because I crave narrative. And a picture truly is worth a thousand words.
Comics provide easy entertainment value and sometimes insight. But Garfield? In
my research, I discovered the strip, which is syndicated in over 2500
newspapers, makes an estimated $750 million to $1 billion annually on
merchandise. What do you think makes Garfield so popular after all these years?
Tell me and then I’ll give you the right answer. (Just getting into character.)